Gaga, Super 8, Wilderness and Webcams

Hi Everyone,

It’s been a hectic week and due to the bank holiday tomorrow I am going to talk about some marketing campaigns that we have enjoyed this week.

Lady Gaga is responsible for some classic marketing/publicity this week by releasing the single Judas, over Easter, and holding a number of interviews where she swears and is generally a bit controversial. Lady Gaga is an amazing artist and she pushes the boundaries in so many ways that in order to have an impact you have to mix it up otherwise people get bored and this week we think she has demonstrated her business skills by filling column inches and undoubtedly selling records. Single is embedded for those interested.

Google will always be push the boundaries of social media and marketing and by collaborating with Arcade Fire (who we love) and some HTML5 they have come up with something that is very cool. Have a look at the link below and enjoy the results of Google using its immense assets and setting it to some emotive music from a great band.

http://www.thewildernessdowntown.com/

A slightly unusual collaboration between movies and video games. Super 8, the new J.J. Abrams film is due out this year and as per usual Abrams has been very secretive. Until the release of Portal 2! The game includes an extra which effectively lets you interact with one of the key elements of the teaser trailer. We’re not entirely sure how you measure the success of project but it’s awesome to see different things being attempted.

I know it’s over 6months old but the final piece of marketing that we enjoyed this week involves webcams, boys and an attractive girl. Reaction videos are always good and this is no exception. Be warned that if something seems too good to be true it probably is. Check out the link for The Last Exorcism.

Enjoy the sun and follow Nigellas lead and protect yourself!!

O

x

Marketing, Minority Report and McDonalds

Hey Everyone,

I watched The September issue in the week and came away with a new hero, Grace Coddington. I love her. I can bore you with the details but I recommend that you watch it. It has been well written about in other places but Grace undoubtedly outshone Anna Wintour. Bearing in mind the film took place only with Anna Wintours approval and it is believed it was part of a campaign to soften her image. Whether or not it is successful or not is debatable but it has gotten me thinking about marketing in a bit more depth.

The September Issue is a great piece of marketing as regardless of your personal feelings about the people, Vogue is still being promoted to the hilt in the film. This type of marketing is not available to most companies is shifting due to social media. We have been quite studious recently and attended conferences and expos related to social media and its use for marketing. We at Originals HQ see the benefit of social media (thus this blog) and there are great examples of it working well (KLM and Google spring to mind). Equally mistakes can be made and as social occurs in real time there is less of a review cycle to catch any slip-ups.

The main point that all seem to agree on is that social media and consequently the associated marketing is only in its infancy. As company’s attempt to pry your hard earned cash from your mitts with new and innovative ways we are all subjected to marketing of different types. The Minority Report style retina scanning style personalised adverts will be here sooner rather than later.

I suppose at the end of the day it is all about choice and as long as people can chose whether or not they are subjected to the marketing then its all fair game.

Right I'm off to see if I can win on the McDonalds Monopoly Game!!

O