Versace x H&M appears to have been a success with the website crashing, people queuing overnight across the globe, additional security and photos of empty shelves being posted online.
The marketing has been in overdrive for a while with the multi-coloured animal print images adorning London Underground and H&M stores with media coverage helping to increase the buzz. But what has the partnership achieved?
|Possibly not suitable for the office party|
The collection had been previewed and the vibrant colours and loud patterns will certainly brighten up the winter wardrobes. In all honesty the woman’s collection appears much more wearable than the men’s but the tie-in with a high street chain means that the collections get less opportunity to be ‘diluted’ from the catwalk creations.
|Bright vibrant and wearable|
The result is that styles are being introduced that are slightly more extravagant/fun but in the era of Lady Gaga creations being slapped across all media what was once considered ostentatious seems relatively mundane. It is also good to see another top fashion icon reaching out to a new audience as opposed to a minor celebrity endorsed range of clothing (The Amy Childs Collection??)
Kudos goes to all involved as the partnership has only created winners, Versace and H&M have an increase in media exposure and sales and the customers are introduced to reasonably priced designer garments.
Best get down to the store and see what's left!