It seems Christmas wishes do come true!!
The entirely crappy Marks&Spencer’s advert that ran during The X-Factor bore all the normal trappings of a festive promo. Apparently women love getting clothes (don’t bother getting her anything she may find useful, get her a bra so you can enjoy it!), only attractive people celebrate Christmas and excessive flaring and smoky effects is what Christmas looks like. Before you get to that point though you will no doubt be enjoying the song by The X-Factor finalists, slow motion panning shots as average singers, dressed in black stare stupidly into space.
As the self-perpetuating money machine that X-Factor has become continues its vain attempts to claw back its viewers a new ‘controversy’ has begun. The arguing, racism and bullying claims, changing of band names, Kelly’s ‘sick’ voice and the changing of band members has obviously not been enough so Frankie Cocozza has been removed for breaking the “Golden Rule” (we didn’t know there was one either). The official statement refers to breaking competition rules, in my opinion he is owed some leeway as having no discernable talent meant that he was barely in competition with anyone in the first place. The statements also firmly lay the blame on his shoulders which is a bit strange as The X-Factor controls so many aspects of the show.
Has the show finally got to the point where they can see that having a show based on talent (Strictly Come Dancing) is what people want to see? I feel sorry for Frankie as the show put him in this position (he won’t have seen the judges unless executive producers had auditioned him) he was then exploited for headlines and he is now surplus to requirements. I would imagine that one of the more talented (not talented) acts will be back to attempt to give the show some respectability on Saturday but at this point who cares?
In the meantime I expect the producers of the M&S advert to be submitting the overtime requests as they will, no doubt be editing a new version of the advert to account for the changing line-up (good luck with that!) I’m hoping they just bring Twiggy back.