Thursday, 25 August 2011

Originals Design Process

Hi Everyone,

In the midst of some new artwork going up in the office (I did insist on a dog poster and some Justice League of America) it has been a busy old time.

We are currently working on some new concepts and as ever, creative meetings are an excellent opportunity to debate. We do not believe in violence and if tensions rise too much then action is taken.
Figure 1: Dispute settling, Gladiators style

The design process in Originals HQ is a pretty enjoyable experience. We clear some wall and table space, get some food in and start working through what worked previously, lessons learned and successes. We then get together a trend and mood area to determine the direction which we want to take. This may involve tearing out articles from magazines, pinning up sketches/doodles that have accumulated on our desks and stills from recent fashion shows and music events. Any textures, colour samples or items we just bloody well like, will also be added into the mix.

At this point there will be very few (if any) limitations placed on the concept design. The team then starts to put concepts together. With music on in the background and healthy snacks we will create a range of concepts. The saturation point comes when we look at the work and originality is no longer seen.

The most important step occurs next when we stick the ideas up take a step back. There will be all manner of designs on the wall. They will range from serious tat to potentially great.

Figure 2: The dog glasses concept was vetoed.

These ideas will get chance to ‘breath’ and we will not make any decisions until we have had time to assess over the following days. The questionable concepts may be tweaked and become contenders and strong concepts may be problematic from a manufacturing process perspective and will lose Brownie points.

Figure 3: Brownie points are key to progressing a concept.

We will then have a powow and finalise which designs we will be developed as technical drawings. The decision may be based on materials, production processes, lead times, potential job profitability and belief in the design.

Figure 4: Final design selection process.

Depending on the intended user there may be some tweaking and engineering required to ensure that the designs are not only comfortable but fit accordingly!

The next bit tends to be the tricky bit… production!!

Insert your own dramatic cliff-hanger music and I will be back tomorrow to finish the tale!



1 comment:

Anonymous said...

Loving the pugs in a pair of sunglasses!!! o)